Founded by Simon Rivero, PIC is a Paris-based creative direction studio operating across fashion, editorial, advertising, and culture. The studio develops visual solutions across print and digital media, spanning brand identity, content creation and curation, typography, book design, and web design. PIC publishes Revue biannually, an independent magazine dedicated to interdisciplinary creative dialogue, while also leading the creative direction of Common Language Magazine, part of the Chantelle Group. Rooted in image culture and editorial thinking, PIC approaches each project as a cohesive narrative, balancing concept, form, and execution. Alongside commissioned work, the studio maintains an active editorial practice through independent publishing and long-term content platforms, reinforcing its focus on research, authorship, and visual coherence.
Disciplines: Creative Direction, Visual Identity, Editorial Direction, Image Consulting, Campaign Development, Typography, Book Design, Digital Design, Packaging, Publishing.
