BYUS is a creative studio founded in 2016 by creative director and consultant Anouk Jans. Based in Paris, the studio develops projects across fashion, culture, and brand narrative, with a strong focus on cultural talent partnerships. Over the past decade, Jans served as Creative Director at VICE, shaping cultural and editorial storytelling across international markets, and led the global creative direction for Bally from the agency side. She later became Executive Creative Director at Spring Studios Milan, leading European and global campaigns, where she also founded ODE, a cultural talent platform launched at 10 Corso Como in Milan and at LVMH Métiers d’Art in Paris. Her documentary Kill Your Darlings premiered at Cannes Lions in 2022 and was featured on the AdAge Watchlist.
Disciplines: Creative Direction, Art Direction, Talent Curation, Brand Strategy, Creative Consultancy, Campaign Development, Content Creation, Special Projects, Workshops, Talks & Panels